Talk of the metaverse has been ubiquitous over the past several months. 1 1. The term "metaverse" was first coined by science fiction author Neal Stephenson, in his 1992 novel Snow Crash, as a portmanteau of "meta" and "universe." A decade later, the online role-playing game Second Life introduced people to the notion of "living" in an always-on virtual world. For several years after its 2003 launch, it was nothing short of a phenomenon, attracting millions of regular users and persuading several Fortune 500 companies to build a virtual presence. Then the metaverse seemed to fade from our collective consciousness--until recently.

The metaverse can provide an additional channel of opportunity for organisations especially as more companies embrace Web3 capabilities. Setting a broad vision, creating a digital twin strategy and providing personalised attention with AI are some of the steps organisations need to implement when building out a metaverse strategy according to Boston Consulting Group. In a new report, BCG experts break down the ways organisations can build out a robust metaverse strategy. Get the latest insights and analysis delivered to your inbox. Firstly, set a broad vision, as the metaverse matures more companies will join in on the trend.